After advertising on multiple job boards, Tesco had been unsuccessful in attracting the applications needed to fill HGV roles across the UK. They needed to recruit HGV drivers for 10 areas throughout the UK.
After running a campaign for a 30-day period they had interaction from 230,530 social media profiles with 19,214 candidates clicking through to the Tesco job application page.
What the customer said:
“It has been a really successful campaign receiving more clicks and engagement to our jobs website than we ever expected. We are extremely happy with the results.”
Job advertising, Employer brand