DHL had been struggling to fill over 20 vacancies for their Graduate scheme and had been posting adverts on job boards, local newspapers and trade press without success. In addition, their application process was difficult to complete especially on a mobile device or tablet.
Our solution was to create a bespoke microsite which, not only made the application process far easier as candidates could apply with a brief amount of information, but allowed us to track the number of applications from the site. In providing the highlighted candidate data, DHL were able to contact each applicant and discuss the programme further and assist them in choosing the right
programme for them.
By using our AI technology across social media and Google platforms we achieved, in addition to outstanding brand awareness, 52 direct applications and they successfully filled each one of their vacancies by using our service.
Job advertising, Employer brand