Do:
Open with excitement.
Your opening introduction needs to grab the reader’s attention and persuade them to click on your advert, because when candidates search for jobs online, the first section of your job description is usually shown in the initial listings as a summary. Ultimately, your opening is the advert for the full listing.
For tips on what to include in your opening paragraph, download our eBook for more tips.
ALWAYS include a salary banding
No salary will reduce your application rate by as much as 60%. With over 90% of candidates viewing your job already being in employment, you are effectively eliminating the most suitable candidates from your campaign. Listing a salary will always be beneficial when advertising jobs. Some employers may not want to list a salary, but it is always advised to list a wide salary banding than none at all.
Use the correct terms for job titles
It is critical to use the correct job titles for specific roles to ensure that you attract the best talent to fit your role. It is also beneficial to use well-known job titles to utilise popular terms on search engines.
SEO optimise your job ads
You can utilise SEO (search engine optimisation) to ensure adverts appear high within listings when a potential candidate searches for a certain keyword or job title. Understanding how the algorithm works so that you can optimise your keywords is essential to getting your job advert appearing on the right page.
Some tips for this are:
- Use the most effective or most searched for job title
- Use relevant keywords that your ideal candidate will be searching for in the ad copy or relevant synonyms
- Use Socially Recruited for optimising copy across all the correct social media channels.
Sell your company & the opportunity!
Attracting the best in talent is the ultimate goal in advertising a job online. This can be achieved by writing a persuasive, creative advertisement which sells your company as a fantastic place to work. Establish five of the most powerful reasons why someone doing this job. Research shows that the most powerful section in your job. Advertising copy is the ‘opportunity’ section, yet, it is also the section that most advertisers leave out …?
Don’t:
Avoid using mechanical job descriptions
Job adverts should be creative and inspire the right people to apply. Humanising the language and avoiding too many bullet points is critical. Passive candidates need to believe that it will be an improvement on the role that they already have or they won’t apply.
Ignore applicants (even those you don’t want to take further)
Advertising a job online can be a reflection of your company, so protecting your employability and brand is crucial. By responding to every applicant within a respectable timeframe (even if it’s bad news), ensures you have taken the time to review their application and that their time and effort has not been wasted, leading to an overall better candidate experience. Ensuring etiquette could prove beneficial to your business in the long term.
Don’t stick to one place.
73% of all applicants start their job search in Google, so advertising your job across multiple channels can maximise your exposure and significantly improve application rates. Use Socially Recruited to find the correct place for your advertising campaigns! We can help you get better value from your advertising budget.
Want to start?
It can be difficult to know where to start if you want to maximise your online recruitment strategies. Our AI platform is Digital Head-Hunting, at scale. With us, it’s not a case of you finding one individual, it’s finding a pool of relevant candidates and going out to them with a very relevant, targeted message.
Interested? Book a demo, and one of our experts will talk you through the platform features from talent attraction all the way to candidate screening and communication.